Heather Tormey

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This is a brief overview of just some of the features when using Flodesk for email marketing. I hope to share more info in the coming months as my blog grows.

When I was in my Laptop Lifestyle Bootcamp course, we were given homework for choosing and setting up our email marketing platform. Coming from Mailchimp all those years ago, I had little experience using any of the platforms that were recommended to our group. After a little back and forth and talking to a client of mine who uses Flodesk for email marketing with her business, I decided to throw all my eggs in their basket and I was not disappointed. These are some of my favorite features of Flodesk so far.

1. Easy to use

Little did I know at the time that it would take me a solid afternoon to set up my whole lead magnet funnel. Some of that included writing the emails in the actual funnel! I praise Flodesk’s extremely easy-to-use interface for that. I was able to import my logos, branding, and add in all my social media links with just a few clicks. Now you can even swap out photos using Unsplash or add fun gifs from Giphy. Can I get an amen that now in this day and age we’re getting some easy-to-use tech?!

2. Templates

The whole design process shouldn’t be what holds you back from starting to grow your email list. Flodesk offers some of the best and most beautiful email templates I’ve seen yet. Oftentimes the newsletters I love to read or look through have been done with Flodesk. If I enjoy looking at it, I know that my community would too. I can’t wait to share with you some tutorials on how to use their beautiful templates!

3. Analytics

I don’t know about you but I find analytics really important but mind-numbing at the same time. I’m just glad that I don’t know about you but I find analytics really important but mind-numbing at the same time. I’m just glad that Flodesk has kept this area pretty streamlined and easy to read. Imagine jumping into your email marketing and knowing quickly where and how your marketing efforts are going and then getting on with your day? Yea, that’s what it’s like. I get in and get out, efficiency at its best.

4. Pricing

If there wasn’t a more confusing thing when it comes to setting up your email marketing, it’s the pricing. Any other platform I looked into all involved some kind of sliding scale approach. Which at some point “might” make sense when you’re the Amy Porterfield’s of the world 🤷‍♀️. But, for anyone unfamiliar with or just starting out, it just seems silly. Flodesk has one fixed price and their motto is, “You’ll never be penalized for successfully growing your list again.”

5. Flodesk University

This is a “newer” feature as of March 2021 and is filled with lessons on everything from getting started using Flodesk all the way to creating engaging content. There just seems to be so much value and growth opportunities in the future with this platform. 

I’m so glad I went with Flodesk for my email marketing. And, knowing they’re a “newer” kid on the block just means I’ll be growing right alongside them. Becoming a pro of their platform and being able to help other business owners in the process.

If you’d like to learn more about Flodesk and to set up your email marketing with them, go to www.flodesk.com. And, if you’d like to get started for even less money out of pocket, use this link to get 50% off your subscription for LIFE! (This makes it only $19 a month  🤯. This for-life option is going away as of November 2nd!) And, if you still need convincing, they offer a 30-day Free Trial – No CC required.

xo Heather

Ps. For more of my tried and true favorites check out my resources page!